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Your Guide to Affordable Website Design in 2024

If you’re looking for information about affordable website design in 2024, you’ve come to the right place.


Did you notice I didn’t say ‘cheap website design?’ If you’re only looking for cheap in price, that’s usually what you’ll get in quality, so high-quality and affordable are what we’re talking about.


Websites often remind me of the saying, “You never get a second chance to make a first impression.” This quote has been used in countless ads over the years, not to mention as a sage piece of advice when meeting new people.


And why not?


It’s short, to the point, and it’s true.


In the modern business world, you can also use it when referring to websites. As the digital storefront for your business, your website carries a big responsibility.


Not only does it have to be welcoming, but it also has to be engaging, clear, concise, professional, persuasive, functional, and consistent with your branding.

Finding the right combination of these elements to create an effective website can be costly. For many small business owners, it’s too costly.


But that doesn’t change the fact that a great website will make a huge difference to your business. You could be losing customers and clients every day because of the quality of your website. They show up, they take a quick look around, and then they leave.


The crappy part is that you don’t know it because people won’t contact you to let you know, they just leave and never come back.


What Does a Website Actually Cost?


Obviously, websites are business investments, so they’re going to cost money. But how much are they going to cost?

The truth is that the cost of a website in 2024 can fluctuate from not so much to a whole lot. A quick Google search for ‘how much do websites cost in 2024’ reveals ranges from a few thousand for just the basics to tens of thousands for a high volume of pages and all the bells and whistles.


Does that mean you should go all out and spend $10,000 or more? Totally up to you, but you definitely don’t have to. Keep in mind what you want to accomplish with your site, and try to keep things in perspective.


You can also take a quick peek at my pricing to see what affordable website design really means.


What are the Most Important Components of a Good Website?


When it comes to website design, not just anything will do.


You have to remember that this is an important extension of your business, and there are both practical and creative factors to consider.


Here are some of the most important components to keep in mind:


Seamless Navigation – We’ve all walked into a brick-and-mortar store that was cluttered and hard to get around.


Feels terrible, doesn’t it? Visiting a website that’s hard to navigate creates a similar feeling and leads to high bounce rates that are costing you conversions. You have to make it easy for people to navigate your site so they feel comfortable and stick around.


Branding Consistency – The logo needs to be in alignment with the overall color theme, the vehicles, the shirts your employees wear and your email templates, etc., etc. It all needs to be consistent to help create familiarity and an element of trust. Your website is the perfect place to bring it all together and show that high level of brand consistency.


Clear Communication – Whether it’s the visual elements, the layout, interactive components, or the written content, your website needs to communicate clearly. The message you’re sending needs to be clear and cohesive so no one ever has to wonder what you’re all about when they arrive. You want them to feel like they’re in the right place, seeing the right message communicated as clearly as possible.


Attractive Visuals – Just because it’s affordable website design doesn’t mean it shouldn’t look beautiful. There’s a lot that goes into making a website visually appealing, and there’s no doubt that it’s a crucial part of the process. It’s more important for certain types of sites than others, but a web designer with a creative flair will go a long way to providing you with a stunning website that gets great marketing results.


Hierarchical Content Structure – The way your website is structured can play a big role in how visitors navigate and engage with your content. A hierarchical structure is the most common type of website structure that's based on one main parent page and subsequent child pages that flow from that main page. This type of structure usually makes it easier for visitors to absorb information and helps create a user-friendly experience.


Responsive Design – Responsive web design used to be somewhat of a novelty, but today, it's a crucial part of your overall web design. Your website pages need to fluidly adjust to accommodate whatever type of device your visitors are using. Factors such as the screen width, orientation, and resolution must be considered so everyone has the same type of experience, no matter what type of device they're using.

Streamlined Conversion – Conversion should be the end goal for any website, and it's important to make that process as easy as possible. Whether you want someone to subscribe to your online newsletter, sign up for a special club, or make a purchase, your web design needs to be conversion-friendly throughout. Your conversion processes should be free from distractions and confusion to help minimize frustration and keep people moving along. Simplicity is the name of the game.


Top 7 Most Common Website Design Mistakes


If we're going to be honest, there are all kinds of mistakes that web designers make to contribute to a negative user experience. Here are 7 of the most common ones that are important to avoid:


1.  Poor Navigation


This may be more true now than ever before. Frustration seems to come out pretty quickly for most people, and if your site is difficult to navigate the only sure thing is that you'll have a high bounce rate.


2.  Overlooking Mobile Responsiveness


Mobile search numbers and purchases keep getting higher and higher, and if you fail to incorporate responsive web design, you're asking for trouble.


3.  Slow Page Load Times


This goes along with the difficult-to-navigate issue in that people get frustrated quickly, and they're not going to stick around if your web pages don’t load quickly.


4.  Cluttered or Busy-Looking Design


If people show up on your website and have to take some deep breaths because they feel claustrophobic, you're not going to get the desired result. You want your design to be clean, crisp, and uncluttered so everyone can breathe easy and will stay awhile to see what you have to offer.


5.  Ignoring SEO Best Practices


We're going to touch on the SEO component shortly, and it's something that many web designers fail to consider when creating new websites. It stands to reason that if your website can't be found in search results, no one’s going to visit, and you're not going to get the results you want. Incorporating SEO-friendly components will help make your website attractive to search engines so visitors have a chance to engage with you.


6.  Inconsistent Branding


You never want a prospective customer or subscriber to feel like there visiting several different websites as they navigate from page to page on your site. When the branding is inconsistent, it's challenging to build trust and likeability with your audience.


7.  Not Enough Calls-to-Action

If you fail to strategically include CTA's throughout your website, you're going to miss out on opportunities for user engagement and conversions. Even if you don't sell anything on your website, the potential to engage with your audience is always there and should be nurtured through compelling calls to action.


What Difference Does Good Web Design Make?


It doesn't matter if it's affordable web design, super expensive web design, or something in between when it comes to cost, good web design makes a difference. Here are some of the crucial benefits that you can expect with high-quality web design:


It creates a great first impression – I touched on this in the beginning, and it’s worth mentioning again. You have to remember that the second someone lands on your website, they're going to create a perception about your business, even if it's a subconscious one. Great web design will allow you to make a wonderful first impression and get your relationship started on the right foot.


It helps people find your website in online searches – By now, it's not necessary to convince anyone that people are going to find your website through online searches. You search for things every day, I search for things every day, we all search for things every day. When your website is designed according to industry best practices, you'll have a better chance of being found when someone is looking for precisely what you have to offer.


It creates a perception about your level of customer service – If your website looks cheap, cluttered, or even outdated, it will create a psychological barrier for prospective clients or customers. A website that's unattractive, disorganized, and hard to navigate will cause people to feel that your customer service isn't up to par. This is true even if you have a good customer service reputation.


It builds trust with your audience – The KLT principle of (know, like and trust) is crucial when it comes to converting your visitors to subscribers or customers. It's just a matter of fact that people feel more comfortable buying from someone they know, like, and trust. Good website design has a way of making people feel calm and relaxed like they’re spending time with a good friend.


It helps you keep up with the competition – The last thing any business owner wants is to lose clients or customers to a competitor. It sucks to know that someone else is taking what's rightfully yours. If you're in a highly competitive market, or even if you're not, a strong web presence and high-quality web design will give you a leg up on the competition that could be the deciding factor.


It creates consistency, which makes you look more professional – High-quality web design is all about consistency, and this is a critical factor when it comes to making you look more professional. No one wants to do business with amateurs, and a poorly designed website screams amateur from the moment someone lands on the first page. When you have a high level of brand consistency on your website, people will feel more comfortable doing business with you.


What Is SEO in Web Design?


Now, we get to the SEO part of the program. For those of you who don't know, SEO stands for search engine optimization, which is the practice of optimizing a website so that it ranks well on search engines. Google is always changing and messing around with its algorithm that helps determine which pages end up on the first page of search results and which don't, but there are some web design components that will always make a difference. 

Here are a handful of different elements that are important when it comes to SEO and web design:


  • Keyword research & usage

  • Metadata

  • Website speed

  • Mobile-friendliness

  • Sitemaps

  • Readability

  • Website navigation

  • URL structure

  • Image file names

  • Alt tags

  • Indexable content

  • Header tags


The Benefits of Making Your Website Unique to You


Websites that look generic and heavily templated can get the job done, but they're not going to resonate the same way as a website that's designed uniquely for you. When you work with a web designer who has experience not only in the creative side but in the marketing side, it can help your personality shine through, increasing engagement and conversions along the way.


Remember, if you're going to do what everyone else does, you're probably going to get the same results. If you want to take things to a whole new level, a custom website designed specifically for your brand makes the most sense.


The Value of Good Copy on Your Website


Affordable web design has to include high-quality content if the site hopes to have an impact. Most of the time, this refers to written content, but video has become more and more popular in recent years. Ideally, a nice mix of written content and video will boost engagement and keep people on your pages longer.


The way the website is designed will make visitors feel at home when they arrive, and the way the words are presented will help draw them in and get your message across. Great website design with no words won't get you any results, and high-quality copy with inferior design won't get you the results you want either. When both of these elements are working together in harmony, the results can be magical.


How to Choose an Affordable Web Designer


If you've spent any time at all looking for someone to design your website, you know that there are several platforms that offer affordable web design services. A quick “affordable web designers near me” search will usually reveal a bunch of results.


So, finding someone who's willing to create your website for you shouldn't be a problem, but you need to find the right person. First, you need to decide what affordable means to you. For one person, affordable could mean $5000 or more, While another may consider affordable to be under $1000.


Aside from price, some of the factors you should consider when making your decision include:


  • Experience

  • Creative process

  • Design style

  • Accessibility

  • Timeline for deliverables


Creating a connection with the person you’re working with is incredibly important with is sort of thing because it’s like they get right into your soul and create exactly as you would. That’s why there’s a lot more to finding the right “fit” than just dollar signs and experience.


It's also a good idea to find someone who has a solid marketing background so you can feel confident that your website is being created using digital marketing best practices. It's one thing to learn about it and try to apply it, but it's something altogether different if the designer has been in the digital marketing industry for years.


I have a strong background in digital marketing that stretches back to 2006, having helped build The Content Company into a respected industry leader in the world of content creation.


This means when you sign on for one of my web design packages, you can rest easy knowing that not only will you get a beautifully designed website that looks wonderful, but you'll also get a website that will help your business grow.


If you’re ready to get the website you deserve for your business, or you’d like some more information on how I do things, get in touch with me today!






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